NFF25:iAMI-Soundsystem — New Forms Media Society

iAMi Soundsystem

iAMi Soundsystem represents more than audio equipment, it embodies a philosophy rooted in the rich tradition of Jamaican sound system culture, serving as a communal symbol and shaper of social experience. Where speaker stacks served as "monuments to belonging and resistance" for communities seeking voice and connection.

Drawing from this heritage of sound systems as cultural transmitters, iAMi operates as an open conduit for musical expression, providing an “independent audio matrix input” that lifts you, for us to enjoy together – ‘a channel for we’. The intention isn't to serve any particular musical style, but rather to create the optimal sonic foundation.

The company's approach is fundamentally support based, recognizing that great sound comes from clean signal, what is received shall be given back in the same condition or better through amplification. This philosophy extends beyond technical tuning to the broader mission of supporting experience, sharing resources & offering a ”low-barrier to high-quality sound”. We draw inspiration from the foundational soundsystem cultures of reggae and dub, where sound was a physical, and communal force. Where frequency wasn’t just heard; it was a tangible energy received by the body, capable of shifting how people moved and related to one another. iAMi understands that sound is not just heard but felt- creating shared emotional experiences that unite people, giving voice & movement to expression.

Through meticulous attention to acoustic environments, proper speaker placement, and constant refinement, iAMi transforms ordinary spaces into environments that support culturally significant gatherings where sound becomes the invisible architecture of collective joy and connection.